Brand Consulting Services:
- Branding workshops
- Brand identity development, implementation, and management
- Brand naming & logos
- Brand architecture development
- Brand strategy development
- Speeches and presentations on branding
Research Customized for Branding:
- Quantitative research (surveys, including internet, telephone, mail, and internet/telephone interactive interviews)
- Qualitative research (focus groups, imprinting sessions, and one-on-one depth interviews)
Marketing Communications and Creative Implementation:
- Marketing communications planning and implementation supervision
- Web sites
- Advertising
- Public relations
- Direct marketing
- Search engine optimization and web advertising
- Brand naming
What is branding?
Brand is the proprietary visual, emotional, rational, and cultural image that you associate with an organization, product, person or issue.
Brand is the most powerful communications tool in the world, yet few organizations consciously create and use a brand identity (brand name, positioning statement, category descriptor, etc.) to market their products or services.